MARS Rose Essence Makeup Fix Spray Primer Multicolor 120 ml

MARS Rose Essence Makeup Fix Spray Primer Multicolor 120 ml

About Product: The MARS Rose Essence Makeup Fix Spray Primer is a multi-colored primer that helps set your makeup in place while giving your skin a radiant glow. It is infused with rose essence which provides hydration and nourishment to the skin, making it perfect for those with dry skin.

Key Features: - Multi-colored primer for a radiant glow - Infused with rose essence for hydration - Sets makeup in place for long-lasting wear - Lightweight formula that feels comfortable on the skin

For whom: This product is ideal for anyone looking to extend the wear of their makeup while adding a touch of radiance to their skin. It is suitable for all skin types, but especially beneficial for those with dry skin in need of extra hydration.

Pros: - Hydrating formula - Gives skin a radiant glow - Extends the wear of makeup - Lightweight and comfortable to wear

Cons: - May not be suitable for those with oily skin - Some users may find the rose scent to be overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of features suitable for Indian consumers.	Elle
Brand Strength	20	15	Established brand with good reputation in cosmetics.	Vogue
Category Momentum	20	10	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Femina
Competition	10	6	Facing moderate competition from other primer brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses specific makeup needs for long-lasting wear.	Grazia
Final Market Score	100	66/100 (3.30/5)	Well-positioned primer with strong brand and features for Indian market.

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