MARS Retractable Poppins Long Lasting Lip Crayon Matte Finish Smudge Proof Kiss Proof Crayon Lipstick for Women 1 3 gm 14 DRIPPING SYRUP

MARS Retractable Poppins Long Lasting Lip Crayon Matte Finish Smudge Proof Kiss Proof Crayon Lipstick for Women 1 3 gm 14 DRIPPING SYRUP

The MARS Retractable Poppins Long Lasting Lip Crayon is a versatile and convenient lip product that offers a matte finish and is smudge-proof and kiss-proof. Its retractable design makes it easy to apply on the go without the need for sharpening.
Key Features: - Long-lasting formula - Matte finish - Smudge-proof - Kiss-proof - Retractable design for easy application - Available in the shade 14 Dripping Syrup - Contains 1.3 gm of product
This lip crayon is suitable for women who are looking for a long-lasting lip product that provides a matte finish and stays put throughout the day. It is perfect for those who want a hassle-free lip color that requires minimal touch-ups.
Pros: - Long-lasting formula - Matte finish - Smudge-proof and kiss-proof - Retractable design for easy application - Vibrant shade Cons: - Limited shade range - May feel dry on the lips for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers smudge-proof and kiss-proof features highly sought after by Indian consumers	Vogue
Brand Strength	20	10	Established brand with loyal customer base in cosmetics industry	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting matte lipsticks in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Forbes
Competition	10	6	Facing moderate competition from other long-lasting matte lipsticks in the market	Cosmopolitan
Use-case Advantage	5	5	Versatile crayon format suitable for daily wear and special occasions	Elle
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian matte lipstick market segment with competitive features and pricing.

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