MARS Queen of Mattes Liquid Lipsticks Box Set of 3 13 5 ml PLUMS MAROONS Smudgeproof Transferproof Intense Pigmentation Long Lasting Wear Customizable Colors Matte Finish

MARS Queen of Mattes Liquid Lipsticks Box Set of 3 13 5 ml PLUMS MAROONS Smudgeproof Transferproof Intense Pigmentation Long Lasting Wear Customizable Colors Matte Finish

Key Features: - Set of 3 liquid lipsticks in plum and maroon shades - Smudgeproof and transferproof formula - Intense pigmentation for bold color payoff - Long-lasting wear for all-day confidence - Customizable colors can be mixed for unique shades - Matte finish for a modern look
For whom: The MARS Queen of Mattes Liquid Lipsticks Box Set is perfect for makeup enthusiasts who love bold, long-lasting lip color. Whether you're heading to a special event or just want to add a pop of color to your daily look, these lipsticks are a must-have.
Pros: - Variety of shades to suit different occasions - Smudgeproof and transferproof for worry-free wear - Intensely pigmented for vibrant color payoff - Long-lasting formula means fewer touch-ups needed - Matte finish for a modern and sophisticated look Cons: - Some may find the matte finish too drying - Limited to only 3 shades in the set

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers smudgeproof, transferproof, and intensely pigmented shades which are popular in India.	Vogue
Brand Strength	20	18	MARS is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	High demand for matte liquid lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar box sets in the Indian market.	Elle
Competition	10	10	Facing moderate competition from other matte liquid lipstick brands in India.	Femina
Use-case Advantage	5	3	Customizable colors cater to diverse preferences in India.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and popular features, poised for success in the Indian market.

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