MARS Plush Velvet Creamy Matte Lipstick for women Smooth Glide One Swipe Pigmentation Non Drying and Creamy Formula Rich and Vibrant Color 3 2 gm 03 Brown Sugar

MARS Plush Velvet Creamy Matte Lipstick for women Smooth Glide One Swipe Pigmentation Non Drying and Creamy Formula Rich and Vibrant Color 3 2 gm 03 Brown Sugar

Key Features: - Smooth glide for easy application - One swipe pigmentation for intense color payoff - Non-drying and creamy formula for comfortable wear - Rich and vibrant color in shade 03 Brown Sugar - 3.2 gm product size

For whom: - Ideal for women looking for a matte lipstick with a creamy finish - Suitable for those who want long-lasting and pigmented color - Perfect for everyday wear or special occasions

Pros: - Smooth application without tugging or pulling - Rich color payoff with just one swipe - Creamy formula keeps lips hydrated - Long-lasting wear with minimal touch-ups needed

Cons: - May transfer slightly onto cups or clothes - Limited shade range available in this particular product line

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers smooth glide, one swipe pigmentation, non-drying formula, and rich color, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	MARS is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lipsticks in the market.	Kantar
Competition	10	0	Intense competition in the Indian lipstick market with many established and emerging brands.	Nielsen
Use-case Advantage	5	3	Addresses the need for long-lasting and comfortable wear for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	MARS Plush Velvet Creamy Matte Lipstick is well-positioned in the competitive Indian premium lipstick segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—