MARS OH Brow Eyebrow Pencil Micro Precision Retractable with a Spoolie Highly Pigmented Smudge Proof Water Resistance Long Lasting Lightweight Eyebrow Pencil 0 1 gm Dark Brown

MARS OH Brow Eyebrow Pencil Micro Precision Retractable with a Spoolie Highly Pigmented Smudge Proof Water Resistance Long Lasting Lightweight Eyebrow Pencil 0 1 gm Dark Brown

Key Features: - Highly pigmented - Smudge proof - Water resistant - Long lasting - Lightweight - Comes with a spoolie for easy blending

For whom: This eyebrow pencil is perfect for anyone looking for a precise and long-lasting brow product. It is suitable for all skin types and is easy to use for both beginners and experienced makeup users.

Pros: - The micro precision tip allows for precise application - The spoolie helps to blend the product seamlessly - It is long lasting and water resistant, making it perfect for all-day wear Cons: - The packaging is a bit flimsy and may break if not handled carefully - Dark Brown shade may be too dark for those with lighter hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like precision, smudge-proof, and water resistance	Vogue India
Brand Strength	20	10	Established brand with good reputation in cosmetics	Brand Equity
Category Momentum	20	15	Growing demand for eyebrow products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today
Competition	10	6	Facing moderate competition from other high-quality eyebrow pencils	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for long-lasting and lightweight eyebrow products	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian eyebrow colors market with strong features and competitive pricing.

Factor	Rating (out of 5)	Notes
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