MARS Northern Lights In A Pencil Retractable Eyeliner 0 35gm 04 SIBERIAN SPECTRUM Duo Chrome Shimmer Effect Long Lasting Water Restiant Smudge Resistant Silky Smooth Glide

MARS Northern Lights In A Pencil Retractable Eyeliner 0 35gm 04 SIBERIAN SPECTRUM Duo Chrome Shimmer Effect Long Lasting Water Restiant Smudge Resistant Silky Smooth Glide

Key Features: - Duo chrome shimmer effect for a unique and eye-catching look - Long-lasting formula that stays put all day - Water-resistant and smudge-resistant for a flawless finish - Silky smooth glide for easy application

For whom: This eyeliner is perfect for those who want to add a pop of color and shimmer to their eye makeup routine. The long-lasting formula is great for those with busy lifestyles who need their makeup to stay in place all day.

Pros: - Unique duo chrome shimmer effect - Long-lasting formula - Water-resistant and smudge-resistant - Easy application with silky smooth glide

Cons: - Some users may find the shimmer effect too bold for everyday wear - May require a few swipes for intense color payoff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique duo chrome shimmer effect aligns with current market trends.	Vogue
Brand Strength	20	18	Established brand reputation in cosmetics industry in India.	Euromonitor
Category Momentum	20	15	Growing demand for innovative eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium eyeliners in India.	Forbes
Competition	10	8	Facing moderate competition from other high-end eyeliners in India.	Cosmopolitan
Use-case Advantage	5	5	Long-lasting and water-resistant properties cater to Indian climate.	Elle
Final Market Score	100	76/100 (3.80/5)	Innovative eyeliner with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—