MARS Free Flow Eyeliner Cream with Demi Matte Finish Long Lasting Smudgeproof Easy Glide Formula 6 ml Black

MARS Free Flow Eyeliner Cream with Demi Matte Finish Long Lasting Smudgeproof Easy Glide Formula 6 ml Black

This MARS Free Flow Eyeliner Cream offers a demi matte finish that is long lasting and smudgeproof. The easy glide formula makes it effortless to apply for a precise and bold look.

Key Features:
- Demi matte finish
- Long lasting and smudgeproof
- Easy glide formula
- Precise application

This eyeliner is perfect for anyone looking for a bold and defined eye look that will last all day. Whether you're heading to work, a night out, or just running errands, this eyeliner will keep your eyes looking flawless.

Pros:
- Long lasting formula
- Smudgeproof
- Easy to apply
- Bold and defined look

Cons:
- Some users may prefer a more matte finish
- May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, smudge-proof, and easy glide formula align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	MARS is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	10	Facing strong competition from established and emerging brands in the Indian eyeliner market.	Forbes
Use-case Advantage	5	3	Offers a demi-matte finish, catering to the trend of natural makeup looks in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian eyeliner market with competitive pricing and on-trend features.

Factor	Rating (out of 5)	Notes
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