MARS 2 In 1 Hue Gel Matte Eyeliner Waterproof Smudgeproof Formula Stay Upto 24 Hours Comes With 2 Brush Set 6 0 Gm Black Brown

MARS 2 In 1 Hue Gel Matte Eyeliner Waterproof Smudgeproof Formula Stay Upto 24 Hours Comes With 2 Brush Set 6 0 Gm Black Brown

Key Features: - 2-in-1 eyeliner with both black and brown shades - Gel matte formula for a smooth application - Waterproof and smudgeproof for long-lasting wear - Comes with 2 brush set for easy application - Can stay on for up to 24 hours

For whom: - Individuals looking for a versatile eyeliner with different shades - Those who want a long-lasting and waterproof formula - Makeup enthusiasts who want a professional finish with the included brush set

Pros: - Dual shades offer versatility - Smooth application with gel matte formula - Long-lasting wear up to 24 hours - Waterproof and smudgeproof - Comes with 2 brush set for easy application

Cons: - May be difficult to remove at the end of the day due to long-lasting formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, smudgeproof formula with 24-hour stay aligns with Indian consumer preferences.	Euromonitor
Brand Strength	20	10	MARS known for quality cosmetics in India.	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands in India.	Forbes
Use-case Advantage	5	5	Versatile 2-in-1 eyeliner with 2 brush set appeals to Indian consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	MARS 2 In 1 Hue Gel Matte Eyeliner is well-positioned in the growing Indian eyeliner market with its competitive pricing and feature-rich formula.

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