Marc Anthony Argan Oil Smoothing Cream with Keratin Lightweight Hair Styler for Lasting Shine Removes Frizz for Smooth Hair

Marc Anthony Argan Oil Smoothing Cream with Keratin Lightweight Hair Styler for Lasting Shine Removes Frizz for Smooth Hair

Key Features: This smoothing cream is infused with Argan Oil and Keratin to help nourish and protect hair, leaving it smooth, shiny, and frizz-free. It is lightweight and non-greasy, making it suitable for all hair types.

For whom: This product is ideal for those looking to achieve smooth and shiny hair while controlling frizz. It is suitable for all hair types, including dry, damaged, and colored hair.

Pros: The Marc Anthony Argan Oil Smoothing Cream helps to nourish hair, reduce frizz, and add lasting shine. It is lightweight, non-greasy, and easy to use. It also helps to protect hair from heat styling and environmental damage.

Cons: Some users may find the scent of the product to be too strong. Additionally, those with very fine hair may find the cream to be slightly too heavy for their liking.

Overall, the Marc Anthony Argan Oil Smoothing Cream with Keratin is a great option for those looking to achieve smooth, shiny hair with reduced frizz.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Argan Oil and Keratin formula meets the needs of Indian consumers for smooth and shiny hair products.	Vogue India
Brand Strength	20	10	Marc Anthony is a recognized brand in the Indian market.	Brand Equity
Category Momentum	20	15	Creams, Gels & Lotions are in high demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Business Standard
Competition	10	6	Faces moderate competition from other international hair styling brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the common issue of frizzy hair, a key concern for Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned cream in the Indian market with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
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