Manic Panic Amplified Semi Permanent Hair Colour PURPLE HAZE 118 ml

Manic Panic Amplified Semi Permanent Hair Colour PURPLE HAZE 118 ml

Manic Panic Amplified Semi Permanent Hair Colour in Purple Haze is a vibrant and long-lasting hair dye that allows you to express your individuality and creativity through your hair color. Whether you want to go for a full head of purple or add some highlights, this semi-permanent hair color is perfect for achieving a bold and striking look.

Key Features:
- Vibrant and long-lasting color
- Vegan and cruelty-free formula
- No harsh chemicals or ammonia
For whom:
This hair dye is ideal for anyone looking to switch up their hair color and make a statement. It is perfect for those who love experimenting with bold, unconventional shades and want a semi-permanent option that can easily be changed or refreshed.

Pros:
- Easy to apply at home
- Leaves hair soft and conditioned
- Fades gradually and evenly
Cons:
- May require frequent touch-ups to maintain vibrancy
- Some users may experience staining on skin and clothing
- Not suitable for those with very dark hair, may require pre-lightening for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	IndiaRetailing
Brand Strength	20	18	Manic Panic is a well-known brand for bold hair colors.	Brandwatch
Category Momentum	20	15	Growing demand for vibrant hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	10	Facing competition from local and international brands in the segment.	BusinessToday
Use-case Advantage	5	3	Easy to apply at home, appealing to DIY hair color enthusiasts.	Vogue
Final Market Score	100	76/100 (3.80/5)	Manic Panic Purple Haze offers a strong brand with a good fit for the Indian market.

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