Manic Panic Amplified Semi Permanent Hair Colour PILLARBOX RED 118 ml

Manic Panic Amplified Semi Permanent Hair Colour PILLARBOX RED 118 ml

Manic Panic Amplified Semi Permanent Hair Colour in Pillarbox Red is a vibrant and long-lasting hair dye that can help you achieve a bold, red hue.

Key Features: This hair colour is a semi-permanent dye that can last up to 6 weeks and is made with conditioning ingredients to help keep your hair healthy and vibrant. It is also cruelty-free and vegan, making it a great option for those who prefer animal-friendly products.

For whom: This hair colour is recommended for those who want to add a pop of red to their hair without the commitment of a permanent dye. It is suitable for use on both natural and pre-lightened hair.

Pros: The Pillarbox Red shade is known for its intense and bright colour payoff, making it perfect for those who want a bold and dramatic look. The conditioning ingredients in the dye can help improve the overall health and appearance of your hair.

Cons: Some users may find that the colour fades more quickly on certain hair types or if not properly cared for. Additionally, as with all semi-permanent dyes, the intensity of the colour may vary depending on the starting shade of your hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Good range of shades and long-lasting formula.	IndiaRetailing
Brand Strength	20	18	Manic Panic is a well-known brand for bold hair colors.	Brandwatch
Category Momentum	20	15	Growing demand for vibrant hair colors in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	5	Facing competition from local and international brands offering similar products.	BusinessToday
Use-case Advantage	5	3	Easy to apply at home, suitable for DIY hair coloring.	Vogue
Final Market Score	100	76/100 (3.80/5)	Manic Panic Amplified Semi Permanent Hair Colour in Pillarbox Red is a strong contender in the vibrant hair color segment in India.

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