Manic Panic Amplified Hair Colour Ultra Violet 113g

Manic Panic Amplified Hair Colour Ultra Violet 113g

About Product: Manic Panic Amplified Hair Colour Ultra Violet is a vibrant and long-lasting semi-permanent hair dye. It is free from harmful chemicals like ammonia and parabens, making it gentle on your hair.

Key Features: - Intense purple shade that adds a pop of color to your hair - Amplified formula for longer-lasting results - Vegan and cruelty-free - Works best on pre-lightened or bleached hair

For whom: This hair dye is perfect for anyone looking to add a bold and vibrant purple shade to their hair. It works best on light blonde or bleached hair for the most vibrant results.

Pros: - Long-lasting color that fades gradually - Vegan and cruelty-free formula - Vibrant shade that stands out - Easy to apply at home

Cons: - May stain skin and clothing during application - Requires pre-lightened or bleached hair for best results - Color may fade slightly with each wash

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ultra Violet shade aligns with current trend for bold hair colors.	Vogue, Elle
Brand Strength	20	10	Manic Panic is a well-known brand for alternative hair colors.	Brandwatch, Retail Gazette
Category Momentum	20	15	Growing demand for vibrant hair colors in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Competition	10	6	Facing competition from local and international brands offering similar products.	Hindustan Times, The Hindu
Use-case Advantage	5	5	Long-lasting color retention suitable for semi-permanent use.	India Today
Final Market Score	100	66/100 (3.30/5)	Manic Panic Ultra Violet Hair Color scores well in the Indian market due to its on-trend shade and competitive pricing.

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