Mamaearth Naturally Matte Lip Serum Matte Liquid Lipstick with Vitamin C E For Upto 12 Hour Long Stay 06 Candylicious Nude Nude 3 ml

Mamaearth Naturally Matte Lip Serum Matte Liquid Lipstick with Vitamin C E For Upto 12 Hour Long Stay 06 Candylicious Nude Nude 3 ml

Mamaearth Naturally Matte Lip Serum is a revolutionary matte liquid lipstick infused with Vitamin C and E. The formula provides a long-lasting matte finish while nourishing and protecting your lips.

Key Features: - Contains Vitamin C and E for added nourishment - Matte finish that lasts up to 12 hours - Lightweight formula that is comfortable to wear - Available in a range of natural shades

For whom: This lip serum is perfect for anyone looking for a long-lasting matte lipstick that also provides nourishment to the lips. It is suitable for all skin types.

Pros: - Long-lasting matte finish - Nourishing formula with added vitamins - Comfortable to wear throughout the day Cons: - May need touch-ups after eating or drinking - Limited shade range compared to other brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C & E content aligns with current consumer preferences for skincare benefits in makeup products.	Vogue, Elle
Brand Strength	20	18	Mamaearth's strong reputation for natural products in India.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for matte lipsticks in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, BusinessToday
Competition	10	0	Highly saturated market with numerous brands offering similar matte liquid lipsticks.	Vogue, Elle
Use-case Advantage	5	3	Long-lasting formula suitable for all-day wear.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Mamaearth's Matte Lip Serum in Candylicious Nude offers a competitive option in the growing Indian matte lipstick market.

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