Mamaearth Glow Oil Control Compact Spf 30 With Vitamin C Turmeric For 2X Instant Glow All Natural Matte Beige

Mamaearth Glow Oil Control Compact Spf 30 With Vitamin C Turmeric For 2X Instant Glow All Natural Matte Beige

Mamaearth Glow Oil Control Compact SPF 30 is a multi-tasking makeup product that provides oil control, SPF protection, instant glow, and a matte finish.

Key Features: - Contains Vitamin C and Turmeric for skin brightening and anti-inflammatory benefits - Provides SPF 30 protection against UV rays - Controls excess oil and shine for a matte finish - Gives an instant glow to the skin - Suitable for all skin types

For whom: This compact is ideal for anyone looking for a makeup product that not only provides coverage but also skincare benefits. It is suitable for all skin types, including oily and acne-prone skin.

Pros: - Provides oil control and matte finish - Offers SPF protection - Contains natural ingredients like Vitamin C and Turmeric - Gives an instant glow to the skin - Suitable for all skin types

Cons: - Some users may find the shade range limited - May not provide full coverage for blemishes and imperfections

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular skin-beneficial ingredients like Vitamin C and Turmeric.	Vogue
Brand Strength	20	15	Mamaearth's strong brand reputation and customer loyalty.	Brandwatch
Category Momentum	20	10	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing competition from established and emerging compact powder brands.	WWD
Use-case Advantage	5	5	Offers instant glow and oil control suitable for Indian climate.	Elle
Final Market Score	100	66/100 (3.30/5)	Mamaearth Glow Oil Control Compact has a strong market position with room for growth.

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