Mamaearth Charcoal Black Long Stay Natural Kajal Pencil With Vitamin C Chamomile For 11 Hour Smudge Free Stay 0 35 Gm Pack Of 2

Mamaearth Charcoal Black Long Stay Natural Kajal Pencil With Vitamin C Chamomile For 11 Hour Smudge Free Stay 0 35 Gm Pack Of 2

Product Description: The Mamaearth Charcoal Black Long Stay Natural Kajal Pencil is a smudge-free formula that stays put for up to 11 hours. Enriched with Vitamin C and Chamomile, it not only enhances your eyes but also nourishes and protects the delicate skin around them. This pack comes with two kajal pencils for long-lasting usage.
Key Features: - 11-hour smudge-free stay - Enriched with Vitamin C and Chamomile - Natural ingredients - Long-lasting formula - Pack of 2 for convenience
For whom: Ideal for those looking for a long-lasting kajal pencil that not only defines their eyes but also provides nourishment and protection to the delicate eye area. Suitable for all skin types.
Pros: - Long-lasting formula - Enriched with Vitamin C and Chamomile - Smudge-free stay for up to 11 hours - Pack of 2 for extended use
Cons: - May need reapplication for intense looks - Some users may prefer a softer formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal, Vitamin C, and Chamomile are popular ingredients in Indian beauty products.	Vogue India
Brand Strength	20	18	Mamaearth is a well-known brand for natural skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 kajal pencils in the Indian market.	Retail360
Competition	10	9	Facing competition from both local and international brands in the kajal segment in India.	Business Standard
Use-case Advantage	5	4	Long stay and smudge-free features cater to the needs of Indian consumers.	Elle India
Final Market Score	100	76/100 (3.80/5)	Mamaearth Charcoal Black Kajal offers a competitive and natural option in the Indian kajal market.

Factor	Rating (out of 5)	Notes
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