Mamaearth Charcoal Black Long Stay Matte Kajal Kohl Pencil With Castor Oil and Chamomile For 11 Hour Smudge free Stay with Sharpener 2 4 g Pack of 2

Mamaearth Charcoal Black Long Stay Matte Kajal Kohl Pencil With Castor Oil and Chamomile For 11 Hour Smudge free Stay with Sharpener 2 4 g Pack of 2

This Mamaearth Charcoal Black Long Stay Matte Kajal Kohl Pencil is a must-have product for anyone looking for a smudge-free and long-lasting kajal.

Key features of this kajal include the use of charcoal for deep black color, castor oil for nourishment, chamomile for soothing the eyes, and the promise of 11-hour smudge-free wear.

This kajal is suitable for anyone looking for a kohl pencil that stays put all day without smudging. It is great for those with oily eyelids or those who lead a busy lifestyle.

Pros of this product include its long wear time, intense black color, and the addition of nourishing ingredients like castor oil.

Cons of this product may include the need for frequent sharpening due to its creamy texture. Some users may also find it difficult to remove completely at the end of the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal, castor oil, and chamomile offer unique benefits for long wear and eye care.	Elle, Grazia
Brand Strength	20	18	Mamaearth's strong brand reputation for natural and quality beauty products.	Vogue, Femina
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced for a pack of 2 premium kajal pencils with added benefits.	Cosmopolitan, Harper's Bazaar
Competition	10	8	Facing competition from established brands offering similar long-lasting kajal products.	Femina, Elle
Use-case Advantage	5	5	11-hour smudge-free stay suits busy professionals and all-day wear.	Vogue
Final Market Score	100	76/100 (3.80/5)	Mamaearth's kajal pencils offer a compelling blend of natural ingredients and long-lasting wear for the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—