Lakme Xtraordin airy Lip Mousse Date Night Pink

Lakme Xtraordin airy Lip Mousse Date Night Pink

The Lakme Xtraordin airy Lip Mousse in Date Night Pink is a lightweight and creamy lip color that gives a soft matte finish. This mousse formula glides on smoothly and feels comfortable on the lips, providing hydration and long-lasting color.

Key Features: - Lightweight mousse formula - Soft matte finish - Hydrating and long-lasting color - Available in a range of shades

For whom: This lip mousse is perfect for anyone looking for a comfortable and hydrating lip color with a soft matte finish. It is suitable for all skin types and can be worn for any occasion.

Pros: - Lightweight and creamy formula - Provides hydration - Long-lasting color - Soft matte finish

Cons: - May require reapplication throughout the day - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative mousse texture and trendy shade for Indian consumers	Vogue
Brand Strength	20	18	Lakme is a well-established brand in Indian cosmetics	Euromonitor
Category Momentum	20	15	Lipstick category growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced for the features offered	Retail360
Competition	10	8	Facing moderate competition from similar mousse lip products	Cosmopolitan
Use-case Advantage	5	5	Versatile shade suitable for various occasions	Elle
Final Market Score	100	76/100 (3.80/5)	Lakme Xtraordin airy Lip Mousse Date Night Pink is well-positioned in the growing Indian lipstick market.

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