LAKM Eyeconic Curling Mascara 9ml Pack

LAKM Eyeconic Curling Mascara 9ml Pack

About Product: LAKMÉ Eyeconic Curling Mascara is a popular choice for those looking to enhance their eyelashes with a curling effect. The formula is designed to lift and curl each lash, providing a wide-eyed look that lasts all day. This mascara is easy to apply and is perfect for both everyday wear and special occasions.

Key Features: - Curling mascara formula - Long-lasting wear - Easy application - Suitable for all eye shapes - Smudge-proof and flake-proof

For Whom: This mascara is perfect for anyone looking to add curl and definition to their lashes. It is suitable for all eye shapes and is ideal for those who want a long-lasting, smudge-proof formula.

Pros: - Adds curl and definition - Long-lasting wear - Smudge-proof formula - Easy to apply - Suitable for all eye shapes

Cons: - Some users may find the formula to be a bit clumpy - May require multiple coats for desired curling effect

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Curling feature aligns with current market trends.	Vogue India
Brand Strength	20	18	LAKM is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products.	Retail Today
Competition	10	5	Facing strong competition from Maybelline and L'Oréal.	Cosmopolitan India
Use-case Advantage	5	3	Long-lasting formula suitable for daily wear.	Femina
Final Market Score	100	76/100 (3.80/5)	LAKM Eyeconic Curling Mascara 9ml Pack offers a competitive option in the Indian mascara market.

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