Iba Pure Lips Moisturizing Lipstick for Women A46 Spicy Nude Glossy 4g Creamy Finish Intense Color Highly Pigmented Enriched with Vitamin E Coconut Oil and Shea Butter Smooth Texture Makeup

Iba Pure Lips Moisturizing Lipstick for Women A46 Spicy Nude Glossy 4g Creamy Finish Intense Color Highly Pigmented Enriched with Vitamin E Coconut Oil and Shea Butter Smooth Texture Makeup

Key Features: Iba Pure Lips Moisturizing Lipstick in shade A46 Spicy Nude Glossy is a creamy finish lipstick with intense color. It is highly pigmented and enriched with Vitamin E, Coconut Oil, and Shea Butter to keep your lips moisturized and looking healthy. The smooth texture glides on easily for a flawless makeup application.

For whom: This lipstick is perfect for women who want a pop of color on their lips while keeping them moisturized and nourished. The shade A46 Spicy Nude Glossy is versatile and can be worn for both everyday looks and special occasions.

Pros: The Iba Pure Lips Moisturizing Lipstick is cruelty-free, vegan, and halal certified, making it a great option for those looking for ethical beauty products. The intense color payoff and creamy finish make this lipstick long-lasting and comfortable to wear throughout the day.

Cons: Some users may find the intense color of the lipstick to be too bold for their liking. Additionally, the creamy finish may require touch-ups throughout the day for a fresh look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a creamy finish, intense color, and enriched with popular moisturizing ingredients.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lipsticks in the market.	Retail Today
Competition	10	10	Facing strong competition from both local and international lipstick brands.	Cosmopolitan India
Use-case Advantage	5	3	Versatile shade suitable for various occasions and skin tones.	Elle India
Final Market Score	100	76/100 (3.80/5)	Premium lipstick with strong brand and feature fit, facing competitive market.

Factor	Rating (out of 5)	Notes
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