Hilary Rhoda Kissable Lip Crayon 12 Hour Stay Highly Pigmented Matte Finish Smudge Proof Transfer proof Lipstick Retractable Lip Crayon 3 5g Rosy Peach Shade 02

Hilary Rhoda Kissable Lip Crayon 12 Hour Stay Highly Pigmented Matte Finish Smudge Proof Transfer proof Lipstick Retractable Lip Crayon 3 5g Rosy Peach Shade 02

This Hilary Rhoda Kissable Lip Crayon is a long-wearing, highly pigmented lipstick with a matte finish. It is smudge-proof and transfer-proof, ensuring that your lips stay looking fresh and vibrant throughout the day.

Key features of this lip crayon include its 12-hour stay power and retractable design for easy application on the go. The rosy peach shade (02) is a versatile and flattering color that suits a wide range of skin tones.

This lip crayon is perfect for those who want a long-lasting lipstick that doesn't budge. Whether you're heading to the office, running errands, or going out for a night on the town, this lip crayon will keep your lips looking beautiful all day (or night) long.

Pros: Highly pigmented, long-lasting, matte finish, retractable design for easy application.

Cons: Some may find the matte finish slightly drying, may require a touch-up after eating or drinking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and long stay align with current lipstick trends.	Vogue India
Brand Strength	20	18	Hilary Rhoda known for quality cosmetics in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for its features in the Indian market.	Retail Today
Competition	10	8	Facing strong competition from established and emerging lipstick brands.	Cosmopolitan India
Use-case Advantage	5	5	Convenient retractable design appeals to on-the-go Indian consumers.	Fashionista
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian lipstick market with competitive features and pricing.

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