Hashmi Surma and Surmi Powder Pack Of 2

Hashmi Surma and Surmi Powder Pack Of 2

Hashmi Surma and Surmi Powder Pack Of 2 is a traditional eye care product that has been used for centuries in South Asia. Surma is made from a blend of natural ingredients that are known to help improve vision and reduce eye strain.

Key Features:
- Made from natural ingredients
- Helps improve vision
- Reduces eye strain
- Pack of 2 for convenience
For whom:
This product is suitable for anyone looking to improve their eye health and reduce eye strain. It is especially beneficial for those who spend long hours in front of screens or under harsh lighting.

Pros:
- Natural ingredients
- Traditional product with proven effectiveness
- Convenient pack of 2
Cons:
- Some may find the application process of surma difficult
- May not be suitable for those with sensitive eyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient duo pack for consumers looking for value and convenience.	Retail360
Brand Strength	20	18	Established brand with a loyal customer base in the kajal & kohls category.	Brand Equity
Category Momentum	20	15	Growing demand for traditional eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	8	Facing moderate competition from both local and international brands in the segment.	ET Retail
Use-case Advantage	5	5	Addresses the need for long-lasting and smudge-proof eye makeup.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering with competitive pricing in the growing kajal & kohls market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—