Glowhouse 2 In 1 Eyeliner Kajal Matte Finish Black Brown With Eyelash Waterproof Smudgeproof 24 Hr Long Lasting With 2 Makeup Brushes Pack Of 2

Glowhouse 2 In 1 Eyeliner Kajal Matte Finish Black Brown With Eyelash Waterproof Smudgeproof 24 Hr Long Lasting With 2 Makeup Brushes Pack Of 2

This 2 in 1 eyeliner kajal by Glowhouse is perfect for creating a bold and dramatic eye look. The matte finish in black and brown is versatile and can be used for a variety of makeup looks.

Key Features:
- Waterproof and smudgeproof formula ensures long-lasting wear
- Comes with two makeup brushes for precise application
- 24-hour staying power for all-day wear

For whom:
This product is ideal for those who want a versatile eyeliner and kajal combo that can easily take their makeup look from day to night. The two different shades allow for creativity in eye makeup looks.

Pros:
- Matte finish for a sleek and sophisticated look
- Waterproof and smudgeproof formula for long-lasting wear
- Comes with two makeup brushes for easy application

Cons:
- Some users may prefer a more traditional pencil liner over a kajal formula
- Limited shade range for those who prefer more variety in colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, waterproof, and smudgeproof formula in demand.	Elle
Brand Strength	20	10	Brand well-recognized in Indian beauty market.	Vogue
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for value-conscious Indian consumers.	Forbes
Competition	10	6	Facing moderate competition from established and new brands.	Harper's Bazaar
Use-case Advantage	5	5	Versatile 2-in-1 set with makeup brushes adds value.	Grazia
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian eyeliner market with competitive pricing and versatile features.

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