Elle18 Eyedrama Palette 03Cheeky

Elle18 Eyedrama Palette 03Cheeky

The Elle18 Eyedrama Palette 03 Cheeky is a versatile eyeshadow palette that includes a mix of matte, shimmery, and metallic shades perfect for creating a variety of eye looks.

Key Features: This palette contains 6 highly pigmented shades that are easy to blend and build up for intense color payoff. The compact size of the palette makes it ideal for travel or touch-ups on the go.

For whom: This palette is perfect for anyone who loves experimenting with different eye makeup looks, whether you prefer natural daytime looks or bold and glam evening looks.

Pros: The Elle18 Eyedrama Palette 03 Cheeky has a good selection of shades that can be used to create various eye looks. The formula is long-wearing and does not crease or fade throughout the day.

Cons: Some users may find that certain shades are not as pigmented as they would prefer, requiring multiple layers for full intensity. The packaging is not the sturdiest and may break easily if not handled carefully.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Palette offers versatile shades suitable for Indian skin tones	Vogue India
Brand Strength	20	10	Elle18 known for trendy and affordable cosmetics in India	Brand Equity
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in market	Beauty Bulletin
Competition	10	6	Facing competition from established and emerging eyeshadow brands	Cosmopolitan
Use-case Advantage	5	2	Compact palette ideal for travel and daily use	Femina
Final Market Score	100	66/100 (3.30/5)	Elle18 Eye Drama Palette in Shade 03 Cheeky is well-positioned in the competitive Indian eyeshadow market.

Factor	Rating (out of 5)	Notes
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