Earth Rhythm Serum Lipstick With Spf 15 Gulabo 06 Cream Dewy Finish Chap Resistant Nourishes Lips Non Comedogenic Infused With Apricot Oil Rose Oil Shea Butter 3 8 Gm

Earth Rhythm Serum Lipstick With Spf 15 Gulabo 06 Cream Dewy Finish Chap Resistant Nourishes Lips Non Comedogenic Infused With Apricot Oil Rose Oil Shea Butter 3 8 Gm

Earth Rhythm Serum Lipstick is a versatile product that not only provides a pop of color to your lips but also offers protection with SPF 15. Its Gulabo 06 shade gives a cream dewy finish that lasts long and is resistant to chapping. It is enriched with nourishing ingredients like apricot oil, rose oil, and shea butter to keep your lips healthy and moisturized. The 3.8 gm packaging makes it convenient to carry in your purse or pocket.
Key Features: - SPF 15 protection - Cream dewy finish - Chap resistant - Infused with apricot oil, rose oil, and shea butter - 3.8 gm packaging for portability
For whom: This serum lipstick is perfect for anyone looking for a lip color that not only adds beauty but also nourishes and protects their lips. It is suitable for all skin types and is non-comedogenic, making it safe for sensitive skin.
Pros: - Long-lasting color - Nourishing ingredients - SPF protection - Portable packaging
Cons: - Limited shade range - May transfer easily if not set with powder

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 15, Chap Resistant, and Nourishing Ingredients align with market trends.	Euromonitor
Brand Strength	20	18	Earth Rhythm is a trusted brand known for quality products.	Brandwatch
Category Momentum	20	15	Growing demand for lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lipsticks in the market.	Retail360
Competition	10	8	Facing competition from other established lipstick brands in India.	Nielsen
Use-case Advantage	5	5	Offers a dewy finish and lip nourishment, meeting consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Earth Rhythm Gulabo 06 Cream Serum Lipstick with SPF 15 is well-positioned in the Indian lipstick market.

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