Colorbar Ultimate Stunner Kajal Black Beauty 01

Colorbar Ultimate Stunner Kajal Black Beauty 01

The Colorbar Ultimate Stunner Kajal in the shade Black Beauty 01 is a long-lasting and highly pigmented kajal that is perfect for creating bold and dramatic eye looks.

Key Features: - Intense black color - Long-lasting formula - Smudge-proof and waterproof - Glides on smoothly without tugging - Can be used on both waterline and lash line

For whom: This kajal is perfect for those who love to experiment with different eye makeup looks and want a kajal that will stay put all day without fading or smudging.

Pros: - Highly pigmented - Long-lasting - Versatile for creating different eye makeup looks - Waterproof and smudge-proof

Cons: - Some users may find the price point to be on the higher side - May require a good makeup remover to completely remove the kajal from the eyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Colorbar Ultimate Stunner Kajal offers innovative features for Indian consumers.	Vogue, Femina
Brand Strength	20	18	Colorbar is a well-established and trusted brand in India.	Brand Equity, Retail4Growth
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Competition	10	10	Facing strong competition from other popular kajal brands in India.	India Today, Hindustan Times
Use-case Advantage	5	3	Versatile kajal suitable for various makeup looks and occasions.	Elle, Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Colorbar Ultimate Stunner Kajal in Black Beauty 01 is a top choice in the Indian eyeliner market due to its strong brand, innovative features, and competitive pricing.

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