Blue Heaven Swipe Shimmer Eye Shadow infused with Primer Smudge Proof Eye Shadow Stick Dual ended Romanticism 2 2g

Blue Heaven Swipe Shimmer Eye Shadow infused with Primer Smudge Proof Eye Shadow Stick Dual ended Romanticism 2 2g

Key Features: - Infused with primer for long-lasting wear - Smudge-proof formula for all-day wear - Dual-ended design for easy application - Romanticism shade for a versatile look

For whom: - Makeup enthusiasts looking for a convenient and long-lasting eye shadow option - Those who want a versatile shade that can be worn for various occasions

Pros: - Long-lasting formula with primer - Easy to apply with dual-ended design - Smudge-proof for all-day wear - Versatile shade for different looks

Cons: - Some users may prefer a matte finish over shimmer

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Primer infused and smudge-proof features align well with current market trends.	GfK
Brand Strength	20	10	Blue Heaven known for affordable quality products in India.	Brandwatch
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Euromonitor
Competition	10	6	Facing moderate competition from similar products in the market.	Nielsen
Use-case Advantage	5	5	Dual-ended design adds versatility for consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Blue Heaven Swipe Shimmer Eye Shadow Stick - Primer Infused, Smudge Proof, Dual-Ended - Romanticism 2, 2g is well-positioned in the Indian eyeshadow market.

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