Anastasia Beverly Hills Magic Touch Concealer Shade 16

Anastasia Beverly Hills Magic Touch Concealer Shade 16

About Product: The Anastasia Beverly Hills Magic Touch Concealer in Shade 16 is a highly pigmented and long-lasting concealer that provides full coverage for imperfections on the skin. It is easy to blend and has a creamy texture that feels lightweight on the skin.

Key Features: - Full coverage formula - Long-lasting - Easy to blend - Creamy texture - Lightweight feel on the skin

For whom: This concealer is suitable for anyone looking to cover imperfections such as dark circles, blemishes, and redness on the skin. It is ideal for all skin types.

Pros: - Provides full coverage - Long-lasting formula - Easy to blend - Lightweight on the skin - Suitable for all skin types

Cons: - Limited shade range - May crease on oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shade 16 and full coverage formula align well with Indian consumer preferences	Vogue
Brand Strength	20	18	Anastasia Beverly Hills is a highly recognized brand in India	Brandwatch
Category Momentum	20	15	Concealer category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end concealers in India	Elle
Competition	10	10	Facing strong competition from other established concealer brands in India	Grazia
Use-case Advantage	5	3	Versatile for various skin types and makeup styles	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Highly competitive concealer with strong brand recognition and good market fit in India

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