LoveEarth Intense Black Kajal Eyeliner Pencil Waterproof Smudge Proof Long Lasting Creamy Matte Non Transfer Formula Ideal for Everyday Use 0 35g

LoveEarth Intense Black Kajal Eyeliner Pencil Waterproof Smudge Proof Long Lasting Creamy Matte Non Transfer Formula Ideal for Everyday Use 0 35g

This LoveEarth Intense Black Kajal Eyeliner Pencil is a must-have in every makeup bag. With its intense pigmentation, this waterproof, smudge-proof eyeliner will stay put all day long without fading or transferring.

Key Features: - Waterproof and smudge-proof formula - Long-lasting wear - Creamy matte finish - Non-transfer formula

For whom: This eyeliner pencil is perfect for those who desire a long-lasting and intense black eyeliner that won't budge throughout the day. Whether you're a makeup beginner or a seasoned pro, this pencil is easy to use and delivers stunning results.

Pros: - Intense pigmentation - Waterproof and smudge-proof - Long-lasting wear - Creamy matte finish - Non-transfer formula

Cons: - May require sharpening - Some users may find it difficult to remove completely Whether you're heading to the office or a night out on the town, the LoveEarth Intense Black Kajal Eyeliner Pencil is the perfect choice for a bold and long-lasting eye look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, smudge-proof, and waterproof features desired by Indian consumers.	Cosmopolitan, Grazia
Brand Strength	20	15	Established brand with loyal customer base.	Femina, Elle
Category Momentum	20	10	Growing demand for Kajal & Kohls in Indian market.	Mint, Vogue
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Harper's Bazaar, India Today
Competition	10	8	Facing moderate competition from other established brands offering similar features.	Cosmopolitan, Elle
Use-case Advantage	5	3	Ideal for everyday use due to its creamy matte formula.	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced Kajal & Kohl with strong brand presence and desired features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—