Lotus Makeup Ecostay Insta Smooth Perfecting Primer 30g

Lotus Makeup Ecostay Insta Smooth Perfecting Primer 30g

This primer is a lightweight, silicone-based formula that helps create a smooth canvas for makeup application. It minimizes the appearance of pores and fine lines, while also extending the wear of your makeup.

Key Features: - Silicone-based formula - Minimizes the appearance of pores and fine lines - Extends the wear of makeup - Lightweight and easy to apply

For whom: This primer is suitable for all skin types, especially those looking to create a flawless base for their makeup. It is ideal for anyone who wants to blur imperfections and enhance the longevity of their makeup.

Pros: - Creates a smooth canvas for makeup application - Helps makeup last longer - Minimizes the appearance of pores and fine lines Cons: - Some may find silicone-based formulas to be too heavy for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The primer's features align well with the current market trends in India.	Vogue India
Brand Strength	20	10	Lotus Makeup is a well-known brand with a loyal customer base.	Brandwatch
Category Momentum	20	15	Primers are a fast-growing segment in the Indian beauty market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	India Retail News
Use-case Advantage	5	5	Offers unique benefits that cater to specific consumer needs.	Elle India
Final Market Score	100	66/100 (3.30/5)	Lotus Makeup Ecostay Insta Smooth Perfecting Primer 30g is well-positioned in the Indian primer market.

Factor	Rating (out of 5)	Notes
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