Lotus Make Up Colorkick Kajal Black Pencil Stick Smudge Proof Water Proof Natural Ingredients 0 28g

Lotus Make Up Colorkick Kajal Black Pencil Stick Smudge Proof Water Proof Natural Ingredients 0 28g

About Product: Lotus Make Up Colorkick Kajal Black Pencil Stick is a smudge-proof and waterproof kajal pencil that is made with natural ingredients. It comes in a convenient 0.28g size that is easy to carry around in your makeup bag.

Key Features: The key feature of this kajal pencil is its long-lasting formula that stays put for hours without smudging or fading. It glides on smoothly and evenly, leaving a rich, intense color that defines and enhances your eyes.

For whom: This kajal pencil is perfect for anyone looking for a reliable and versatile eye makeup product. Whether you're a makeup beginner or a seasoned pro, this kajal pencil is easy to use and provides a striking look that suits any occasion.

Pros: - Smudge-proof and waterproof formula - Made with natural ingredients - Long-lasting color - Convenient size for travel - Easy to apply

Cons: - Some users may find the pencil to be too soft or prone to breaking - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kajal with smudge-proof, water-proof, and natural ingredients is highly sought after in India.	Vogue India
Brand Strength	20	18	Lotus Make Up is a well-known brand in India with strong customer loyalty.	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other popular kajal brands in the Indian market.	Cosmopolitan India
Use-case Advantage	5	5	Popular choice for daily wear due to its long-lasting and natural formula.	Elle India
Final Market Score	100	76/100 (3.80/5)	Lotus Make Up Colorkick Kajal Black Pencil Stick is a strong contender in the Indian eyeliner market segment.

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