Lattafa Khamrah Long Lasting Perfume For Men Women Eau De Parfum 100ml

Lattafa Khamrah Long Lasting Perfume For Men Women Eau De Parfum 100ml

Key Features: - Long-lasting fragrance - Suitable for both men and women - Comes in a 100ml bottle - Eau de parfum concentration

For whom: This perfume is perfect for individuals who appreciate long-lasting fragrances that can be worn by both men and women. Its versatile scent makes it suitable for a wide range of occasions.

Pros: - Long-lasting fragrance that stays with you throughout the day - Versatile scent that can be worn by both men and women - Comes in a convenient 100ml bottle that is easy to carry around

Cons: - Some may find the scent to be too strong for their liking - Price may be on the higher side compared to other perfumes 

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	GfK
Brand Strength	20	10	Lattafa is a recognized brand in the fragrance industry.	Euromonitor
Category Momentum	20	15	Strong demand for perfumes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar perfumes in India.	Nielsen
Competition	10	6	Facing moderate competition from other perfume brands in India.	Statista
Use-case Advantage	5	5	Versatile fragrance suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned perfume with strong brand and feature fit in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—