Lamel 404 Violet Kajal Pencil Matte Eye Liner Ultra Long Lasting Highly Pigmented Blends into a Smokey Look Defines Eyes Beautifully with Waterproof Kajal 1 7gm

Lamel 404 Violet Kajal Pencil Matte Eye Liner Ultra Long Lasting Highly Pigmented Blends into a Smokey Look Defines Eyes Beautifully with Waterproof Kajal 1 7gm

The Lamel 404 Violet Kajal Pencil is a versatile eye liner that offers a matte finish and ultra long-lasting wear. It is highly pigmented, making it easy to achieve a bold and defined look. This kajal pencil blends seamlessly into a smokey look, adding depth and dimension to the eyes. Plus, it is waterproof, so you can wear it with confidence all day long.

Key features of the Lamel 404 Violet Kajal Pencil include its creamy texture, which glides on smoothly without tugging or pulling at the delicate skin around the eyes. The pencil also features a built-in sharpener, allowing for precise application every time. Whether you prefer a subtle daytime look or a dramatic evening look, this kajal pencil has you covered.

This product is perfect for anyone looking to enhance their natural beauty with a pop of color. Whether you have hooded eyes, monolids, or deep-set eyes, the Lamel 404 Violet Kajal Pencil is versatile enough to suit all eye shapes and sizes. It is also suitable for sensitive eyes and contact lens wearers, as it is gentle and non-irritating.

Pros: - Highly pigmented for intense color payoff - Waterproof formula for long-lasting wear - Versatile and easy to blend for a variety of looks - Built-in sharpener for precision application Cons: - Some users may find the matte finish too drying - The pencil may need frequent sharpening for a fine point

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of long-lasting, highly pigmented, and waterproof features desired by Indian consumers.	Elle
Brand Strength	20	10	Established brand with a reputation for quality eye makeup products.	Vogue
Category Momentum	20	15	Growing demand for long-lasting and highly pigmented eyeliners in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end eyeliners in the Indian market.	Femina
Competition	10	6	Facing moderate competition from other established brands offering similar long-lasting and highly pigmented eyeliners.	Harper's Bazaar
Use-case Advantage	5	5	Addresses the need for a versatile eyeliner that can create both subtle and bold eye looks.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	A well-positioned eyeliner with strong features and competitive pricing in the Indian market.

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