Lakme Unreal Cover Creme Concealer Enriched with Vitamin E Medium to High Coverage Lightweight Hydrating Beige 3 9g

Lakme Unreal Cover Creme Concealer Enriched with Vitamin E Medium to High Coverage Lightweight Hydrating Beige 3 9g

About Product: The Lakme Unreal Cover Creme Concealer is a versatile makeup product designed to provide medium to high coverage for all your concealing needs. Enriched with Vitamin E, this concealer not only covers imperfections but also hydrates the skin, leaving it looking flawless and radiant.

Key Features: - Medium to high coverage - Lightweight formula - Enriched with Vitamin E - Hydrating properties - Beige shade 3

For whom: This concealer is suitable for anyone looking to cover imperfections and achieve a flawless complexion. Whether you have dark circles, blemishes, or uneven skin tone, this product can help you achieve a smooth and even finish.

Pros: - Provides medium to high coverage - Lightweight formula feels comfortable on the skin - Enriched with Vitamin E for added skin benefits - Hydrating properties help keep skin looking fresh and radiant - Beige shade 3 is a versatile color that suits a wide range of skin tones

Cons: - May not provide full coverage for very stubborn imperfections - Limited shade range may not cater to all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers medium to high coverage, lightweight, and hydrating properties, aligning with current consumer preferences.	Vogue India
Brand Strength	20	15	Lakme is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Concealer category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar concealers in the market.	Femina
Competition	10	8	Facing competition from both international and local brands offering similar concealer products.	Cosmopolitan India
Use-case Advantage	5	3	Addresses the need for a versatile concealer suitable for various skin tones.	Elle India
Final Market Score	100	66/100 (3.30/5)	Lakme Unreal Cover Creme Concealer is well-positioned in the Indian market, offering competitive features and pricing.

Factor	Rating (out of 5)	Notes
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