Lakme Ultimate Glam Lip Liner Black Currant 1 15g

Lakme Ultimate Glam Lip Liner Black Currant 1 15g

The Lakme Ultimate Glam Lip Liner in Black Currant is a high-quality lip liner that helps in defining the lips and achieving a perfectly sculpted pout. It has a creamy texture that glides smoothly on the lips, making it easy to apply without tugging or pulling.

Key features of this lip liner include its long-lasting formula that stays put for hours without smudging or fading. It is also highly pigmented, providing intense color pay-off with just one swipe. The retractable design of the pencil makes it convenient to use and travel-friendly.

This lip liner is perfect for those who love to experiment with bold lip colors and want to achieve a precise and defined lip look. It is suitable for all skin tones and can be used alone or with lipstick for a more polished finish.

Pros: The Lakme Ultimate Glam Lip Liner in Black Currant is highly pigmented, long-lasting, and easy to apply. It helps in achieving a precise lip look and is suitable for all skin tones. Cons: Some users may find the tip of the pencil slightly hard, making it difficult to achieve a precise application. Additionally, the shade range may be limited for those looking for more variety in colors.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Black Currant shade is popular among Indian consumers.	Vogue
Brand Strength	20	18	Lakme is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Strong demand for lip liners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	8	Facing strong competition from Maybelline and Colorbar.	Cosmopolitan
Use-case Advantage	5	5	Versatile for both casual and formal occasions.	Elle
Final Market Score	100	76/100 (3.80/5)	Lakme Ultimate Glam Lip Liner in Black Currant offers a strong value proposition in the Indian lip liner market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—