Lakme Face It Blush Perfect Plum B3 4gm

Lakme Face It Blush Perfect Plum B3 4gm

About Product: Lakme Face It Blush in Perfect Plum shade is a highly pigmented blush that adds a natural flush to your cheeks. The silky formula blends easily and provides a long-lasting finish.

Key Features: - Intense color payoff - Smooth and blendable formula - Long-lasting wear - Comes in a convenient compact packaging with a mirror and applicator

For whom: This blush is suitable for all skin types and tones. It is perfect for those looking to add a pop of color to their cheeks for a healthy, radiant look.

Pros: - Highly pigmented - Smooth and blendable texture - Long-lasting color - Compact and travel-friendly packaging

Cons: - Some may find the shade too intense for everyday wear - Applicator may not be of the best quality

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The shade and formulation of the blush align well with current market trends.	Vogue
Brand Strength	20	18	Lakme is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Strong demand for face blush products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Facing strong competition from other popular brands in the face blush segment.	Cosmopolitan
Use-case Advantage	5	3	Offers long-lasting color and a natural finish for everyday wear.	Elle
Final Market Score	100	66/100 (3.30/5)	Lakme Face It Blush Perfect Plum B3 4gm is well-positioned in the competitive Indian face blush market.

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