Lakme Eyeconic Regime Kit Kajal Mascara Eyeliner 13 35 ml

Lakme Eyeconic Regime Kit Kajal Mascara Eyeliner 13 35 ml

The Lakme Eyeconic Regime Kit includes a kajal, mascara, and eyeliner, all in a convenient travel-friendly size. Whether you're looking to create a simple everyday look or a dramatic evening look, this kit has got you covered.

Key Features: - Long-lasting formula - Intensely pigmented shades - Smudge-proof and waterproof - Easy to apply and blend - Suitable for sensitive eyes

For whom: This Eyeconic Regime Kit is perfect for anyone looking to enhance their eye makeup game. Whether you're a makeup novice or a beauty pro, this kit is versatile enough to cater to your needs.

Pros: - All-in-one kit for complete eye makeup - Travel-friendly packaging - Affordable price point - Variety of shades to choose from - High-quality formulas

Cons: - May not be suitable for those with extremely sensitive eyes - Limited quantity in each product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a complete eye makeup solution in a single kit	Elle, Femina
Brand Strength	20	18	Lakme is a trusted brand with a loyal customer base in India	Forbes, Hindustan Times
Category Momentum	20	15	Strong demand for eye makeup products in Indian market	Mint, Vogue
Price Positioning	20	10	Competitively priced compared to similar eye makeup kits in the market	India Today, Business Standard
Competition	10	10	Facing competition from both local and international brands in the mascara segment	The Economic Times, CNBC
Use-case Advantage	5	3	Convenient for daily use and travel-friendly	Cosmopolitan, Grazia
Final Market Score	100	76/100 (3.80/5)	Lakme Eyeconic Regime Kit is well-positioned in the Indian mascara market with strong brand presence and competitive pricing.

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