Lakme Absolute Under Cover Gel Face Primer Transparent Makeup Primer to Prep Skin for Smooth Long Lasting Makeup Moisturizing Makeup Base 30 g

Lakme Absolute Under Cover Gel Face Primer Transparent Makeup Primer to Prep Skin for Smooth Long Lasting Makeup Moisturizing Makeup Base 30 g

Lakme Absolute Under Cover Gel Face Primer is a transparent makeup primer designed to prep the skin for smooth and long-lasting makeup application. Its lightweight gel formula helps to moisturize the skin, creating a perfect base for makeup.

Key features of this primer include its ability to minimize the appearance of pores and fine lines, creating a flawless canvas for makeup. It also helps to control excess oil and prolong the wear of makeup throughout the day.

This primer is suitable for anyone looking to achieve a flawless makeup look that lasts all day. It is especially beneficial for those with oily or combination skin, as it helps to control shine and keep makeup in place.

Pros of the Lakme Absolute Under Cover Gel Face Primer include its lightweight formula, which feels comfortable on the skin and is easy to blend. It also helps to create a smooth base for makeup application, resulting in a more even and flawless finish.

Cons of this primer may include the need for touch-ups throughout the day for those with excessively oily skin. Some users may also find the gel texture to be too slippery or silicone-like, depending on personal preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The primer's transparent gel formula and moisturizing base cater well to Indian consumers looking for long-lasting makeup.	Vogue, Femina
Brand Strength	20	10	Lakme Absolute is a well-established brand in India known for quality makeup products.	Brand Equity, Business Standard
Category Momentum	20	15	Primers are a fast-growing category in the Indian market with increasing demand for makeup base products.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced for the features offered, making it accessible to a wide range of consumers in the Indian market.	Elle, Cosmopolitan
Competition	10	1	Facing strong competition from international brands offering similar primers with innovative features.	Elle, Cosmopolitan
Use-case Advantage	5	5	Provides a smooth base for makeup application, enhancing the overall look and longevity of the makeup.	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Lakme Absolute Under Cover Gel Face Primer is well-positioned in the Indian market with its competitive pricing, strong brand reputation, and suitable features for consumers.

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