Lakme Absolute Beyond Matte Lip 501 BurgundyBoss 3 4gm

Lakme Absolute Beyond Matte Lip 501 BurgundyBoss 3 4gm

The Lakme Absolute Beyond Matte Lipstick in shade 501 BurgundyBoss is a rich, deep burgundy shade that adds a touch of sophistication to any makeup look. Its matte finish is long-lasting and comfortable to wear, making it perfect for all-day wear.
Key features of this lipstick include its intense pigmentation, smooth application, and lightweight feel. The formula is enriched with Vitamin E and olive oil to nourish and hydrate the lips, keeping them soft and smooth.
This lipstick is perfect for anyone who loves a bold, statement lip color. Whether you're heading to a special event or just want to add a pop of color to your everyday makeup routine, this shade is sure to turn heads.
Pros: - Long-lasting matte finish - Intense pigmentation - Nourishing formula with Vitamin E and olive oil - Bold and sophisticated shade Cons: - May require some touch-ups throughout the day - Matte finish may not be suitable for those with very dry lips

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Burgundy shade and matte finish align with current consumer preferences.	Kantar
Brand Strength	20	18	Lakme's established reputation in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Strong demand for matte lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium matte lipsticks.	GfK
Competition	10	8	Facing competition from other popular matte lipstick brands.	Canalys
Use-case Advantage	5	5	Long-lasting formula suitable for all-day wear.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian matte lipstick market with competitive pricing and on-trend features.

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