Lakme 9to5 Natural Aloe Cleansing Wipes 141 g

Lakme 9to5 Natural Aloe Cleansing Wipes 141 g

The Lakme 9to5 Natural Aloe Cleansing Wipes are a convenient and effective way to remove makeup and impurities from your skin. They are infused with natural aloe vera extract which helps to soothe and hydrate the skin, leaving it feeling refreshed and clean.

Key Features: - Enriched with natural aloe vera extract - Removes makeup and impurities - Hydrates and soothes the skin - Convenient and easy to use - Suitable for all skin types

For whom: These cleansing wipes are suitable for anyone looking for a quick and easy way to remove makeup and impurities from their skin. They are gentle enough for daily use and suitable for all skin types.

Pros: - Convenient and easy to use - Leaves skin feeling refreshed and clean - Infused with natural aloe vera extract - Suitable for all skin types Cons: - Some users may find the wipes to be too small for their liking - May not be as effective at removing heavy or waterproof makeup

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera content and 9to5 range align well with current consumer preferences for natural skincare products.	Vogue India
Brand Strength	20	18	Lakme's strong brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for makeup cleansing wipes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established brands like L'Oreal and Neutrogena in the makeup wipes segment.	Elle India
Use-case Advantage	5	5	Convenient for working professionals for quick makeup removal on-the-go.	Femina
Final Market Score	100	76/100 (3.80/5)	Lakme 9to5 Natural Aloe Cleansing Wipes positioned well in the competitive Indian makeup cleansing wipes market.

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