Lakme 9 to 5 Primer Matte Lip Color Ruby Rush MR20 3 6g

Lakme 9 to 5 Primer Matte Lip Color Ruby Rush MR20 3 6g

- Lakme 9 to 5 Primer Matte Lip Color in Ruby Rush MR20 is a highly pigmented lipstick that provides intense color payoff in just one swipe. It has a smooth matte finish that lasts for hours without fading.

- The key features of this lipstick include its primer-infused formula that ensures smooth application and long-lasting wear. It also contains a built-in primer that helps to prevent feathering and smudging. The lipstick is enriched with Vitamin E and Wheat Germ Oil to keep the lips nourished and moisturized.

- This lipstick is perfect for anyone looking for a long-lasting, matte lipstick that provides intense color payoff. It is ideal for working professionals who need a lipstick that will last from morning until night without the need for touch-ups.

- Pros: Long-lasting matte finish, intense color payoff, built-in primer for smooth application, enriched with Vitamin E and Wheat Germ Oil for nourished lips. Cons: Some users may find the formula slightly drying, may need to be reapplied after eating or drinking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lakme 9 to 5 Primer Matte Lip Color offers popular features in demand	Vogue, Femina
Brand Strength	20	15	Lakme is a well-established and trusted brand in India	Brand Equity, Business Standard
Category Momentum	20	10	Lipstick category growing steadily in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today, India Retailing
Competition	10	8	Facing strong competition from Maybelline and Colorbar in this segment	Elle, Vogue
Use-case Advantage	5	3	Suitable for daily office wear due to long-lasting formula	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Lakme 9 to 5 Primer Matte Lip Color Ruby Rush MR20 3 6g is a competitive lipstick in the Indian market with good potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—