L Oreal Paris Lipstick Liquid Format with Matte Finish Oil In Water Formula Breathable and Lightweight Feel Non Flaking Colour 116 I Explore 7ml

L Oreal Paris Lipstick Liquid Format with Matte Finish Oil In Water Formula Breathable and Lightweight Feel Non Flaking Colour 116 I Explore 7ml

This L'Oreal Paris lipstick is a liquid format with a matte finish. It has an oil in water formula that feels breathable and lightweight on the lips. The non-flaking color in shade 116 I Explore is perfect for everyday wear.
This lipstick is great for those who prefer a matte finish but still want a comfortable feel on their lips. The shade is versatile and can be worn for various occasions, from work to a night out.
Key Features: - Matte finish - Oil in water formula - Breathable and lightweight feel - Non-flaking color - Shade 116 I Explore - 7ml size
Pros: - Comfortable to wear - Versatile shade - Long-lasting formula - Easy to apply with the liquid format
Cons: - May need to reapply throughout the day - Matte finish may not be suitable for those with very dry lips

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oil-in-water formula and lightweight feature align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for matte liquid lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Kantar
Competition	10	8	Facing moderate competition from other popular matte liquid lipsticks brands in India.	Nielsen
Use-case Advantage	5	5	The breathable formula provides long-lasting comfort for Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit contribute to a competitive position in the Indian matte liquid lipstick market.

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