L Or al Paris Hair Colour Radiant At Home Hair Colour with up to 100 Grey Coverage Excellence Creme 1 Black Pack Of 2 100g 72 ml 25g 25 ml

L Or al Paris Hair Colour Radiant At Home Hair Colour with up to 100 Grey Coverage Excellence Creme 1 Black Pack Of 2 100g 72 ml 25g 25 ml

L'Oreal Paris Hair Colour Radiant At-Home Hair Colour is a highly effective hair dye that provides up to 100% grey coverage. Its Excellence Creme formula ensures a long-lasting, radiant colour that looks natural and healthy. This pack contains 2 boxes of hair dye, each containing 100g of colourant and 72ml of developer. Additionally, it comes with a conditioning treatment for extra nourishment.
Key Features: - Provides up to 100% grey coverage - Excellence Creme formula for long-lasting colour - Comes with conditioning treatment for added nourishment - Easy to use at home
For whom: This hair colour is suitable for anyone looking to cover greys and achieve a vibrant, lasting colour at home. It is suitable for those with black hair looking for a rich, intense shade.
Pros: - Easy to use at home - Provides great grey coverage - Long-lasting colour - Comes with a conditioning treatment for added nourishment
Cons: - May require touch-ups after a few weeks for best results - Strong smell during application - Some users may experience scalp sensitivity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers up to 100% grey coverage and radiant color at home	Beauty Insider
Brand Strength	20	15	L'Oréal Paris is a trusted brand in the hair color segment	Brand Equity
Category Momentum	20	10	Strong demand for permanent hair color in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the premium segment	Retail Today
Competition	10	6	Facing competition from other established hair color brands	Cosmetics Business
Use-case Advantage	5	5	Convenient for users seeking long-lasting hair color results	Vogue
Final Market Score	100	66/100 (3.30/5)	L'Oréal Paris Hair Colour Excellence Creme 1 Black Pack Of 2 is a strong contender in the permanent hair color segment in India.

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