L Or al Paris Eye Liner Ultra Precise Tip Waterproof Fade Proof and Smudge proof Matte Signature Brown 19g

L Or al Paris Eye Liner Ultra Precise Tip Waterproof Fade Proof and Smudge proof Matte Signature Brown 19g

- This L'Oréal Paris Eye Liner is a waterproof and fade-proof formula with an ultra-precise tip for easy application. Its matte finish in the shade Signature Brown adds a sophisticated touch to any eye look.

- Key features of this eye liner include its long-lasting wear, smudge-proof formula, and precise tip for creating both thin and bold lines.

- This product is ideal for anyone looking for a long-lasting and precise eye liner that won't budge throughout the day.

- Pros: Waterproof formula, fade-proof wear, precise tip for easy application. Cons: Some users may find the formula to be too drying on the skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, fade-proof, and smudge-proof features align with Indian consumer preferences	Vogue
Brand Strength	20	10	L'Oréal Paris well-established and trusted brand in India	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium eyeliners in India	Femina
Competition	10	6	Facing strong competition from Maybelline and Lakmé in the Indian market	Cosmopolitan
Use-case Advantage	5	5	Matte finish suitable for daily wear and long-lasting effect	Elle
Final Market Score	100	66/100 (3.30/5)	L'Oréal Paris Eye Liner Ultra Precise Tip is a strong contender in the Indian eyeliner market segment.

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