L A GIRL Lipliner Enduring Mauve Matte

L A GIRL Lipliner Enduring Mauve Matte

This L A GIRL Lipliner in Enduring Mauve Matte is a highly pigmented lipliner that offers long-lasting color and definition to the lips.

Key features include a creamy texture that glides on smoothly, a matte finish that is perfect for creating a natural look, and a retractable design that eliminates the need for sharpening.

This lipliner is perfect for anyone looking to create a defined lip look that lasts all day. It is especially great for those who want a versatile shade that can be worn alone or paired with a variety of lipstick colors.

Pros: Long-lasting color, smooth application, matte finish, retractable design
Cons: Some may find the color to be too dark for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and enduring quality align with market trends.	Euromonitor
Brand Strength	20	18	L A GIRL known for quality and variety in cosmetics.	Brandwatch
Category Momentum	20	15	Strong demand for lip liners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Kantar
Competition	10	8	Facing moderate competition from established brands.	Forrester
Use-case Advantage	5	5	Versatile shade suitable for various skin tones.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this lip liner well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—