L A GIRL Glide Gel Glossy Liner 24 Hr Long Stay Formula Waterproof Smudgeproof Transferproof Very Black 1 2 gm

L A GIRL Glide Gel Glossy Liner 24 Hr Long Stay Formula Waterproof Smudgeproof Transferproof Very Black 1 2 gm

The L A GIRL Glide Gel Glossy Liner is a high quality eyeliner that is designed to stay put all day long. Its 24-hour long stay formula ensures that your eye makeup looks fresh and flawless from morning till night.

Key Features: - Waterproof, smudgeproof, and transferproof - Very black shade for intense and dramatic eye looks - Ultra-smooth formula glides on easily without skipping or dragging - Twist-up design eliminates the need for sharpening

For whom: This eyeliner is perfect for anyone who wants a long-lasting and bold eye makeup look. Whether you're going for a subtle everyday look or a statement-making evening look, this eyeliner will stay in place and keep your eyes looking fabulous.

Pros: - Long-lasting formula that stays put for up to 24 hours - Intense black shade for a bold and dramatic look - Waterproof and smudgeproof for all-day wear - Twist-up design makes it easy to use without the need for a sharpener

Cons: - Some users may find the formula to be a bit too dry for their liking - May require some extra effort to remove completely at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long stay, waterproof, smudgeproof, and transferproof features align with Indian consumers' needs.	Euromonitor
Brand Strength	20	18	L.A. Girl known for quality and innovation in cosmetics.	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	16	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from Maybelline and Lakme in the Indian market.	CosmeticsBusiness
Use-case Advantage	5	3	Versatile for both everyday wear and special occasions.	Vogue
Final Market Score	100	86/100 (4.30/5)	Highly competitive eyeliner with strong brand and feature fit for Indian market.

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