KISS Quick Cover Gray Hair Root Touch Up Stick 2 Pack Dark Brown

KISS Quick Cover Gray Hair Root Touch Up Stick 2 Pack Dark Brown

About Product: The KISS Quick Cover Gray Hair Root Touch Up Stick is a convenient and easy way to cover up gray roots in between salon visits. The pack includes two sticks in dark brown shade, perfect for blending with natural hair color. Key Features: - Provides instant coverage for gray roots - Easy to apply with precision stick - Water-resistant formula for long-lasting results For whom: This product is ideal for anyone looking to quickly and easily touch up their gray roots. It is perfect for busy individuals who don't have time for frequent salon visits. Pros: - Portable and mess-free application - Blends seamlessly with natural hair color - Water-resistant formula for all-day coverage Cons: - Limited shade options - May need to reapply throughout the day for best results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient and effective gray hair coverage with a popular dark brown shade.	GfK
Brand Strength	20	10	Established brand reputation in the hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for quick and easy root touch-up solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up products in India.	IRI
Use-case Advantage	5	5	Addresses a common need for quick and targeted gray hair coverage.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential for 'KISS Quick Cover Gray Hair Root Touch Up Stick 2 Pack Dark Brown' in the Indian retail segment.

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