Kiss Beauty Highlighter and Contour Stick Highlighter cream

Kiss Beauty Highlighter and Contour Stick Highlighter cream

The Kiss Beauty Highlighter and Contour Stick is a versatile cream highlighter that provides a luminous and radiant glow to the skin.
Key Features: - Cream formula for easy blending - Highlight and contour in one convenient stick - Long-lasting and buildable coverage - Available in a range of shades to suit different skin tones
For whom: This highlighter and contour stick is suitable for anyone looking to add a natural-looking glow to their complexion. Whether you're a makeup beginner or a beauty enthusiast, this product is easy to use and perfect for creating a sculpted look.
Pros: - Easy to apply and blend - Versatile shade range - Portable and travel-friendly - Long-lasting formula
Cons: - May require touch-ups throughout the day for oily skin types - Limited shade range for darker skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile contouring and highlighting options.	Vogue
Brand Strength	20	18	Strong brand recognition and positive reviews.	Brand Equity
Category Momentum	20	15	Growing demand for highlighters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	8	Facing moderate competition with room for growth.	Cosmopolitan
Use-case Advantage	5	5	Easy to use for beginners and professionals alike.	Elle
Final Market Score	100	76/100 (3.80/5)	Highly competitive highlighter with strong brand and feature fit.

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