KINDED Liquid Concealer for Face Makeup Full Coverage Colour Corrector Contour Waterproof HD Pro Master Series for Dry Oily Skin Acne Dark Circles Dark Spots Creamy Matte White Light 6 ml

KINDED Liquid Concealer for Face Makeup Full Coverage Colour Corrector Contour Waterproof HD Pro Master Series for Dry Oily Skin Acne Dark Circles Dark Spots Creamy Matte White Light 6 ml

This KINDED Liquid Concealer is a full-coverage color corrector that is perfect for contouring and highlighting. Its waterproof formula makes it ideal for all-day wear, and its HD Pro Master Series ensures a flawless finish. The creamy matte texture is perfect for both dry and oily skin types.

This concealer is suitable for those looking to cover up acne, dark circles, and dark spots on their face. It provides a natural-looking coverage that lasts all day without creasing or fading. The white light shade is perfect for brightening and highlighting specific areas of the face.

Pros: - Full coverage formula - Waterproof and long-wearing - Suitable for all skin types - Creamy matte texture - Easy to blend and buildable coverage Cons: - Limited shade range - May require setting powder for oily skin types

Overall, the KINDED Liquid Concealer is a high-quality product that is perfect for those looking for a versatile concealer to cover imperfections and highlight their features.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers full coverage, waterproof, suitable for various skin types.	Vogue
Brand Strength	20	10	Established brand with good reputation in cosmetics.	BrandZ
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from established and emerging brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses common skin issues like acne, dark circles.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively priced concealer with good coverage for Indian market.

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