Keywest Professional Hair Color Tube No 1 Natural Black 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Keywest Professional Hair Color Tube No 1 Natural Black 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Key Features: - Professional grade hair color tube in natural black shade - Ammonia free formula for gentle coloring - 2-in-1 formula acts as both hair color and hair spa treatment - Enriched with organic Argan oil for added nourishment and shine

For whom: - Ideal for individuals looking for a natural black hair color with professional results - Suitable for those with sensitive scalp or those looking for an ammonia-free alternative - Perfect for those who want the convenience of a 2-in-1 formula that colors and treats the hair simultaneously

Pros: - Ammonia free formula is gentle on the scalp and hair - Organic Argan oil provides nourishment and shine for healthier looking hair - Professional grade results at home - Convenient 2-in-1 formula saves time and money on separate hair coloring and spa treatments

Cons: - May not be suitable for drastic color changes or intense highlights - Some users may prefer a more traditional hair coloring process without the added hair spa treatment

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Ammonia-free formula and organic Argan oil align with current consumer preferences for natural and nourishing hair products.	Vogue India, Femina
Brand Strength	20	10	Keywest is a recognized brand in the Indian hair care market.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	8	Competitively priced compared to similar premium natural hair color products in the market.	Beauty Launchpad, Elle India
Competition	10	10	Facing competition from established brands offering similar natural hair color products in the Indian market.	Vogue Business, India Retailing
Use-case Advantage	5	5	Convenient 2-in-1 formula offering both color and hair spa benefits appeals to busy Indian consumers seeking multitasking products.	Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Keywest Professional Natural Black Hair Color Tube 80gm with Ammonia-Free 2-in-1 Formula and Organic Argan Oil is well-positioned in the growing Indian market for premium natural hair color products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—