Keya Seth Aromatherapy Skin Defence Orange Body Oil Skin Lightening Rejuvenating Non Sticky for Daily Use After Bath Massage Oil Enriched with Orange Vitamin C 400ml

Keya Seth Aromatherapy Skin Defence Orange Body Oil Skin Lightening Rejuvenating Non Sticky for Daily Use After Bath Massage Oil Enriched with Orange Vitamin C 400ml

Keya Seth Aromatherapy Skin Defence Orange Body Oil is specially formulated to brighten and rejuvenate the skin. Made with the goodness of orange and Vitamin C, this body oil helps in skin lightening and provides a non-sticky finish.

Key Features: 1. Enriched with orange and Vitamin C 2. Skin lightening properties 3. Non-sticky formula 4. Suitable for daily use 5. Can be used as a massage oil after bath

For whom: This body oil is ideal for those looking to brighten and hydrate their skin. It is suitable for all skin types and can be used by both men and women.

Pros: 1. Helps in skin lightening 2. Rejuvenates the skin 3. Non-sticky formula 4. Can be used daily 5. Enriched with Vitamin C for added benefits

Cons: 1. May not be suitable for those with sensitive skin 2. Strong orange fragrance may not be liked by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Orange and Vitamin C ingredients align with current consumer preferences for skin brightening products.	Euromonitor
Brand Strength	20	15	Keya Seth is a well-known brand in the Indian skincare market.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar skin lightening body oils in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands offering similar skin lightening body oils.	Business Today
Use-case Advantage	5	5	Non-sticky formula suitable for daily use post-bath, meeting consumer convenience needs.	IndiaRetailing
Final Market Score	100	56/100 (2.80/5)	Competitively positioned skin lightening body oil with good brand strength in a growing market.

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